Katie Bell
Manager, US Marketing Customer Data Science, McDonald's
As Manager of Customer Data Science, Katie oversees paid media measurement tools, experimentation and advanced measurement framework, as well as scaling user insights to improve the McDonald’s App customer experience. Key to this role is operationalizing custom measurement capabilities by unlocking wholistic 1P/2P/3P information for user activation and measurement use cases enabling McDonald’s to create personalized, cross-platform experiences that drive customer and business value. McDonald’s is a “customer obsessed” brand and Katie is passionate about providing the business with the data, tools and insights needed to fuel a customer-led approach to marketing.
Prior to joining McDonald’s in 2022, Katie spent +8 year on the Advance Analytics and Insights team at Starcom. Here she had the opportunity to work with premier clients to ensure effective and efficient paid media strategy and activation. She managed client’s 3P MTA solutions, built custom MMM’s and helped clients construct effective measurement plans then execute on tests and learning agenda projects.